Situation analysis and brand strategy definition
Analysis of the market situation is the study of supply and demand in certain product categories, the study of consumer behavior, structure and characteristics of the market. This step is necessary, when you need:
- the brand development
- adjustment of the existing brand image
- strategy development campaign.
Collection of extensive information and product market analysis are necessary for the successful conclusion of the brand and its future development strategy. It is important to consider features of the competitive environment, the strengths and weaknesses of competitors, the consumer motivation.
Market analysis allows to create an effective strategy for the brand, which will reduce risks and ensure successful business development. The brand strategy is a comprehensive program for the brand development: its identity, popularity and profitability.
Our specialists reveal the image of an ideal brand and make conclusions about the trends in the product or service consumption. These conclusions are the basis for further steps in the development of brand strategy and brand promotion.